Add the new video by tapping the record button or the photo icon in your screen's lower left corner. You can also do this by tapping the camera icon on the right side of the Reels you are viewing. Go to your feeds section and tap create Reels. Make sure to open an updated version of the Facebook app. 🎬 How to Create Facebook Reels in Professional Mode Planning will save you time and give you a better way to tell your story. One of the Facebook marketing tips that you may want to always remember is to make sure that you plan for the videos you want to share. You can find Reels in the top right corner of your Android phone, and for iPhone users, you can find them at the bottom of your app. This type of content is a video shared that lasts up to 60 seconds.įacebook Reels allows you to get discovered by people with the same interests as your brand. 
Short Video Trends to Follow for your Businessįacebook developed a new way of creating short videos for entertainment, getting new business audiences, and viewing important cultural moments through Facebook Reels. How to Leverage Facebook Reels for Business. How to create Facebook Reels from a Classic Facebook Page. How to Create Facebook Reels in Professional Mode. So how can brands actually leverage Facebook Reels for their business? Let's find out. Also, most TikTok users are Gen Zs who prefer to engage with influencers rather than brands. This is most likely because many brands were already able to cultivate their presence on Instagram and Facebook longer than in TikTok. 
Studies show that TikTok is the best platform for influencers, while Reels are more advantageous for brands. Unlike long videos you can find on Youtube, TikTok and Reels cater to users with short attention spans and yet look for entertainment and new stuff to discover and engage with.īut what are the advantages of Reels over TikTok? TikTok and Instagram were the first to lead the trend, and at last, Meta adopted Reels into Facebook. In 2020, marketers discovered that people are likelier to share short-form videos twice as fast as any other content.
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